If you’re a savvy shopper looking for unbeatable discounts, GMA Deals and Steals is your go-to source for exclusive offers on everything from beauty products to home essentials. Hosted by Tory Johnson on Good Morning America, this segment brings incredible deals to viewers, often featuring small businesses and unique products you won’t find anywhere else. In this article, we’ll dive into what GMA Deals and Steals is all about, highlight the latest offers for today, and share tips on how to make the most of these limited-time savings. Let’s get started!
What Are GMA Deals and Steals?
GMA Deals and Steals is a popular segment on Good Morning America where Tory Johnson showcases exclusive discounts on a wide range of products. From eco-friendly kitchen gadgets to luxurious skincare, the deals are curated to offer something for everyone. What makes this segment special is its focus on supporting small businesses, women-owned companies, and innovative brands. The discounts are often steep—sometimes up to 70% off—and are only available for a limited time, so you’ve got to act fast!
I love how GMA Deals and Steals feels like a treasure hunt. You never know what gems Tory will uncover, and it’s exciting to score high-quality products at a fraction of the price. Whether you’re shopping for yourself or looking for gift ideas, this segment is a goldmine.
Today’s GMA Deals and Steals: May 16, 2025
As of today, May 16, 2025, GMA Deals and Steals is spotlighting skincare favorites, perfect for refreshing your routine this spring. According to a recent post by Robin Roberts on X, Tory Johnson is wrapping up a three-day “beauty bonanza” with deals on some of the biggest and most popular skincare brands, all at 50% off. Here’s a closer look at what’s on offer today, based on the latest information from Good Morning America’s website.
Skincare Favorites for $20 or Less
Tory is bringing viewers incredible savings on tried-and-true skincare products that deliver real results. One standout is the Glow Overnight Retinol Oil, a gentle yet powerful nighttime oil that tackles dullness, fine lines, and uneven texture. It’s perfect for all skin types and combines retinoids with hydrating ingredients to nourish your skin while you sleep. I’m already imagining how glowy my skin will look after using this!
Other featured brands include ELEMIS, known for its luxurious formulations. Their Pro Collagen Marine Cream with SPF 30 is a fan favorite, selling every 13 seconds worldwide. This 3-in-1 anti-wrinkle moisturizer hydrates, firms, and protects your skin from sun exposure. If you’re looking for an exfoliating boost, the Dynamic Resurfacing Facial Pads use patented Tri-Enzyme Technology to reduce the appearance of dark spots and pores. These deals start at just $5 and are up to 58% off, making it the perfect time to stock up on skincare essentials.
How to Shop Today’s Deals
To grab these offers, head to GMADeals. com, where you’ll find all the links and details for today’s skincare deals. Remember, these discounts are only available while supplies last, and there are no backorders or rain checks. If you need help with a deal, you can email Tory Johnson’s team directly at help@gmadeals.com. Pro tip: Check the website early in the day, as popular items tend to sell out quickly!
Recent Highlights from GMA Deals and Steals
While today’s focus is on skincare, GMA Deals and Steals has been buzzing with exciting offers throughout May 2025. Here are a few recent highlights to give you a sense of the variety you can expect from this segment.
Celebrating AAPI-Owned Businesses
On May 5, 2025, Tory showcased products from AAPI-owned small businesses, including COCOLAB, a brand known for its innovative dental care products. Their soft-textured dental floss, made from over 500 interwoven filaments, is naturally antibacterial and comes in fun flavors like coconut, pineapple, and lychee. They also offer Cocoshine Whitening Toothpaste, a non-fluoride formula that promotes whiter teeth without harsh abrasives. These deals started at $4.50 and were up to 50% off, making it a great way to support AAPI entrepreneurs while upgrading your oral care routine.
Spring Comfort Essentials
On May 10, 2025, GMA Deals and Steals featured spring comfort items, including Nuzzie blankets, which are designed to provide warmth and weight without overheating. Available in sizes from 12 to 28 pounds, these blankets are both therapeutic and stylish, perfect for cozy nights at home. The deals started at $7 and were up to 60% off, proving you don’t have to spend a lot to elevate your comfort game.
Eco-Friendly Finds
For environmentally conscious shoppers, Tory highlighted eco-friendly products on April 26, 2025. Brands like Clean People offered laundry detergent sheets made with safer ingredients and no plastic jug waste. These hypoallergenic sheets are perfect for sensitive skin and come in fresh scents or fragrance-free options. Another gem was Pristine, a flushable spray that turns dry toilet paper into an instant wet wipe, offering a sustainable alternative to traditional wipes. These deals started at just $3.99 and were up to 76% off.
Tips for Making the Most of GMA Deals and Steals
I’ve learned a few tricks over the years to ensure I never miss out on GMA Deals and Steals. Here are my top tips for scoring the best savings:
1. Check GMADeals.com Daily
New deals are posted regularly, and the best ones sell out fast. Make it a habit to visit GMADeals.com or tune into Good Morning America to stay in the loop. You can also follow Tory Johnson on social media for real-time updates.
2. Act Quickly
Since deals are only available while supplies last, don’t wait too long to make a purchase. If you’re eyeing something like the ELEMIS Pro Collagen Marine Cream, add it to your cart ASAP!
3. Read the Fine Print
Each deal comes with specific terms, like shipping rates (usually for the continental U.S. only) and limits on how many items you can order. For example, today’s skincare deals have a limit of five per product for some items. Checking these details upfront saves time and avoids surprises.
4. Support Small Businesses
Many GMA Deals and Steals products come from small or women-owned businesses, like the AAPI-owned COCOLAB. Not only do you get a great deal, but you’re also supporting entrepreneurs and their dreams.
5. Use SEO to Find Deals
If you’re searching for GMA Deals and Steals online, use specific keywords like “GMA Deals and Steals today” or “Tory Johnson deals” to find the latest articles and updates. This ensures you’re getting the most recent information, especially since deals change daily.
Why GMA Deals and Steals Is Perfect for Savvy Shoppers
What I love most about GMA Deals and Steals is how it combines convenience, savings, and discovery. Tory Johnson does the hard work of finding high-quality products and negotiating exclusive discounts, so you can shop with confidence. Plus, the segment’s focus on small businesses and eco-friendly brands makes it easy to feel good about your purchases. Whether you’re treating yourself to a luxurious retinol oil or gifting a Nuzzie blanket to a loved one, these deals add value to your life without breaking the bank.
Final Thoughts
GMA Deals and Steals is more than just a shopping segment—it’s a chance to discover unique products, support small businesses, and save big. Today’s skincare deals, featuring brands like ELEMIS and Glow Overnight Retinol Oil, are a perfect example of the exciting offers you can expect. So, head over to GMADeals.com, grab those 50% off skincare steals before they’re gone, and keep an eye out for tomorrow’s deals. Happy shopping!
References
Good Morning America. (2025, May 16). GMA Deals & Steals on skin care favorites for $20 or less. Retrieved from www.goodmorningamerica.com
Good Morning America. (2025, May 5). GMA Deals & Steals celebrating AAPI-owned small businesses. Retrieved from www.goodmorningamerica.com
Good Morning America. (2025, May 10). GMA Deals & Steals for spring comfort. Retrieved from www.goodmorningamerica.com
Good Morning America. (2025, April 26). GMA Deals & Steals for Earth Day. Retrieved from www.goodmorningamerica.com
Robin Roberts. (2025, May 15). Post on X about GMA Deals and Steals beauty bonanza.
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